Length/Credits: 2 semesters – 2 credits
Open to: Grades 11, 12
Principles of Marketing provides a basic introduction to the scope and importance of marketing in the global economy. Emphasis is placed on oral and written communications, mathematical applications, problem-solving, and critical thinking skills as they relate to advertising/promotion/selling, distribution, financing, marketing-information management, pricing, and product/service management.
Counts as a Directed Elective or Elective for all diplomas.